Metality

Client

Metality

Type

Brand Strategy

Branding

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Context

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Context

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Context

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The Context

RushBee's creative team developed a unique concept to showcase Team Vitality’s Counter-Strike team. We aimed to set their team apart from all others. The team's ambition drove us to present them as rock stars. Throughout the year, they toured the world, from Malta to Rio, competing in tournaments, claiming trophies, and delivering unforgettable shows for their fans. Like true rock stars, they command attention and fame.

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Challenge

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Challenge

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Challenge

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The Challenge

When GG.BET discovered this campaign, they were immediately enthusiastic and requested further collaboration. They expressed strong interest in joining the tour. To meet GG.BET's high expectations and deliver value to Vitality fans, we knew we needed to create something exceptional.

Project Metality visual: 5 men on a background of fire and lightning, with the title "Champions ESL Pro League XVI 2022", white sponsor logos at the bottom, and players’ names at the top of the image

Project Metality visual: Fake Rolling Stone magazine cover, 5 men dressed in black on a red background, magazine title in white at the top, large headline on the left "Metality Qualified, and they're ready to rock on the big stage"

Project Metality visual: Men's hands with black nail polish and silver rings holding a metallic skull

Project Metality visual: Man's hands with silver rings holding drumsticks

Project Metality visual: Flame background with crowd arms making the horns sign, in the foreground a white man's hand making the horns sign, wearing wristbands: 3 yellow ones with black writing "Vitwin", and 2 black ones with white writing "Defeat"

Project Metality visual: Back pocket and arm of a white man, in his pocket a wallet with the Brazilian flag, and tickets sticking out reading "Metality qualified"

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Result

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Result

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Result

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The Result

The team travels in style with a fully branded tour bus, featuring both campaign and GG.BET imagery. Stationed outside each venue, the bus serves as an interactive fan hub where supporters can meet their favorite players and enjoy gaming sessions of Counter-Strike and Rock Band.We fostered meaningful connections between the players and fans through an interactive Meet & Greet experience, hosted by GG.BET. This carefully curated event not only created an intimate atmosphe.