KIA x LoL

Creating the roster announcement for Team Vitality's LEC and LFL teams, sponsored by KIA, was a challenging yet exciting creative project. Our goal was to craft a universe inspired by Tron, combining KIA’s futuristic and electric brand identity with the dynamic League of Legends world. One of our objective was to blend KIA's futuristic aesthetics with League of Legends' vibrant elements. This required thoughtful execution to ensure visual coherence and narrative synergy, leveraging Tron’s neon visuals and electrifying atmosphere to appeal to both esports fans and automotive innovation enthusiasts.