Cherry Xtrfy x Vitality
Client
KIA
Type
The Context
Together with Cherry Xtrfy we designed a range of co-branded gear meant to enhance the experience for both new and veteran gamers. With a clear Vitality branding in colors, icons and other design elements, the collaboration was meant to excite our fans as well as gaming gear enthusiasts. A main focus for the launch was to clearly illustrate and communicate the technological novelty and superiority of the products, while using gaming ecosystem codes and expressions.
The Challenge
An immersive experience through several 3D animations that dove deep into the assembly and structure of the various products. Showcasing both the performance and technical aspect of the range while telling the story of a new powerhouse in gaming gear. Making sure the Vitality essence was clear for the audience to make a distinct association. Elegance, performance, and innovation - keywords that were put in the forefront of the campaign and that also resonates with both Cherry Xtrfy and Team Vitality
The Result
After a grand launch throughout the Team Vitality ecosystem, fans fell in love with the design and the atmosphere of art direction. It was met with a great reception that translated into a strong appreciation for the collaboration between Cherry Xtrfy and Vitality. As a result, the assets were later utilized to promote the products in all the channels of Cherry Xtrfy.
3D Lighting & texturing - Charles Nardin
3D Modeling - Romeo Costa
3D motion - Charles Nardin
Composition & SFX - Ilan-Amnaï Poho
Mix & master - Ilan-Amnaï Poho
© EX—M, Septembre 2024
